Now more than ever, companies are shifting to an all-digital, work-from-anywhere world. The demand for real time communication (RTC) has come to the forefront for most businesses. The COVID-19 pandemic proved the importance and countless benefits of real-time communication. It enables employees to make quick decisions, ensures information flows seamlessly from one employee to another, and enables remote access to information anywhere at any time.

Adapting to the Times

While some companies have quickly embraced real time communication, others have struggled to adopt the tools needed to communicate efficiently and effectively.  If these companies fail to incorporate real time communications into their organization, they will fall short of delivering instantaneous information in the way customers have come to expect. 

But, real-time communication can easily become a reality for these businesses.  By incorporating new technologies into their workplace, companies can take the next step towards utilizing RTC in their everyday work life.

Types of Real Time Communication

Video Conferencing

Video conferencing is a real-time communication that enables teams to host online meetings using devices such as laptops or phones.  Video conferencing has been crucial throughout the COVID-19 pandemic as it allows teams to maintain a collaborative environment despite not having the opportunity to meet in person.  

Companies can use tools such as Microsoft Teams, Zoom, and Skype for video conferencing.  These tools allow participants to screen share and instant message despite not being in the same conference room or even in the same time zone.  

Shared Files

Through cloud applications such Google Drive, OneDrive, or DocSend, teams have the opportunity to instantly share presentations, documents, and sheets with one another enabling multiple people to edit and work on the same files at once. 

While shared files limit the amount of person-to-person interaction, teams still have the ability to work collaboratively with one another in real time.  Shared files also prevent duplicated information from being shared while also increasing accessibility to information, benefiting both the business and its customers.

Instant Messaging

Instant messaging is one of the most efficient real time communications for businesses.  Not only are messages exchanged quickly, but answers to questions as well as other important information and documents are saved, allowing an easy search when this information is needed in the future.

Instant messaging also supports informal communication among employees which is necessary for a business if they want to create a friendly and collaborative culture.  Through instant messaging, coworkers are able to engage with each other and build stronger relationships that translate to a healthier work environment.

Slack is one example of an instant messaging tool companies can easily integrate into their everyday life. Slack connects employees with the people and tools they work with everyday, enabling easy communication and collaboration across teams. Slack Connect extends the benefits of Slack to enable communication and collaboration between a company’s employees and all its external partners, from vendors to customers.

Salesforce is heavily invested in making RTC a reality for all businesses which is why RTC has become a part of Salesforce’s core offerings.  To support its investment in RTC, Salesforce acquired Slack Technologies, Inc.  This acquisition enables companies and employees to deliver immediate information to each other and their customers anywhere at any time as businesses now have one platform for employees and customers to connect. The acquisition moves Salesforce closer to achieving its goal of creating a digital headquarters.

Real Time Communication is Here to Stay

RTC has numerous benefits for your business, and with small businesses expanding and the work-from-home option here to stay, the need for real time communication has reached an all time high.  RTC streamlines information allowing employees to communicate more efficiently with each other as well as with customers.  As customers continue to expect immediacy and access to information at their fingertips, RTC has become crucial for a business to become successful.

As a business, it’s necessary to adopt real time communication tools because it not only helps your team, but also helps the customers. The main goal of businesses is to improve the lives of its customers.  

At Forcivity, we understand the importance of putting our customers first. Learn more about our offerings at forcivity.com.

Molly McGee